DATA DIALOG IS A CONSUMER INSIGHT AND BRAND STRATEGY CONSULTANCY

We believe marketers must leverage the latest analytic and research thinking and technology to uncover the rational and emotional drivers that influence today's consumers. This is critical in developing a more meaningful connection with them. 

WE'RE EXPERIENCED
We've led strategic planning, analytic and research departments at global agencies like Y&R, Wunderman, McGarry Bowen and Hudson Rouge/Team Detroit.  We've grown some of the world's most successful brands, like Apple, American Express, AT&T, Beatport, Chase, Kraft, Clipboard, Ford, IBM, Marriott, Microsoft and Verizon. Our expertise spans many categories, including automotive, financial services, communications, travel and hospitality, packaged goods and technology.

WE LOVE PEOPLE, BRANDS AND THE DIALOG BETWEEN THE TWO
Without a point of view about consumers, brands, and our culture, you can be drowning in data. We have the experience and constructs to delve into your data and apply the most sophisticated analytic tools to recognize the patterns that tell your brand and consumers' stories. 

WE'RE INNOVATORS
We created and helped develop many of the tools and techniques in wide use today, including Y&R's Brand Asset Valuator (BAV). We developed Viacom's community of 15,000 Millennials to better understand this generation's connection to social media and new forms of content.

WE'RE NIMBLE
With Internet panels and statistical tools running on powerful desktops, you don't need a huge company to do research and analytics anymore. You need people with the experience and insights to know the right questions to ask and who can then analyze and interpret the answers. You no longer need the corporate overhead.

We use both quantitative and qualitative tools and techniques to uncover trends and forces that are transforming brands and businesses. We create a deep and holistic view of the marketplace.

BRANDS

• Brand Perception Studies with a proprietary approach
• Brand Positioning
• Correspondence Mapping
• White Space Analysis
• Brand Tracking Studies
• Category Driver Analysis
• Ideation Sessions

PEOPLE

• Psychographic Segmentation
• Category Need States
• Lifetime Customer Value
• Brand Loyalty Segments
• B2B Segmentation
• Consumer Ethnographies
• Lifestage and Generation Analysis

CULTURE

• Social Influencer Studies
• Industry Innovator Interviews
• Ethnography of Bellwether Communities

The people at DATA DIALOG invented or helped develop some of the tools and techniques that are in broad use in the industry today:

• The industry-leading brand valuation tool, Y&R's BrandAsset Valuator (BAV)
• The first truly global psychographic segmentation, Y&R's Cross Cultural Consumer Characterizations (4Cs), still in global use today
• Pioneers in the use of Ethnographies in advertising
• The first Online Focus Groups for AOL
• A landmark study of the value of Brand Partnerships, with Kevin Keller, Tuck professor and author of Strategic Brand Management
• The first copytest technique for Website Evaluation with Professor John Eighmey
• The first Psychographic Segmentation of Small Business Owners, enCompass Small Business
• The first Customer Saveability Model that predicted which consumers were more likely to be positively (and negatively) influenced by a loyalty program

The last five years have seen innovations that have brought real efficiencies to the business of analytics and research. Internet panels like Lightspeed, survey software like Survey Monkey and Qualdrics, analytic tools like SPSS and XLStat, digital cameras and video editing, online collaboration capabilities like Skype, DropBox and WebEx, secondary research like Google Trends and digital archives.

What you need are people that know the right questions to ask and have the skills and insight to answer them. Without corporate overhead we're free to focus on service, insights, ideas and strategy. You work directly with Data Dialog's founder and senior team.